raghavendra-katte

Physical to Digital. FMCG’s Biggest Shift.

Raghavendra Katte | Shripad Kulkarni?blur=25

Raghavendra Katte, AVP Media, Jyothy Labs, speaks with Shripad Kulkarni on the 80/20 digital-physical paradox — and why 40% digital sales in premium metro FMCG signals a key transition

Shripad Kulkarni May 16, 2026 9:34 AM

‘CTV gives you the experience of big screen with the precision of digital’

e4m Connected TV Conference 2024?blur=25

At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential

e4m Staff May 10, 2024 8:48 AM