The review also comes at a time when global advertisers reassess traditional agency relationships amid rapid advances in generative and agentic AI
e4m Desk 1 hour ago
PepsiCo launches global AI marketing transformation review: Reports 1 hour ago
There is no such thing as Bad PR. There is only bad business that PR has to explain 2 hours ago
Meta faces $1.4 trillion US trial over alleged ‘addictive’ Facebook, Instagram design 2 hours ago
Shabnam Sinha to succeed Sunil Bharti Mittal as Airtel Payments Bank Chairperson 13 hours ago
BJP's new national team announced: Smriti Irani named National General Secretary 16 hours ago
SEE MORE
If AI runs the campaign, who owns the mistake? 1 hour ago
Not just imports, rising domestic newsprint cost deepens publishers’ burden: INS 1 hour ago
See it on Facebook. Buy it on Amazon. 1 hour ago
From fine print to selling point: How ingredients are changing the brand game 1 hour ago
Is creative excellence losing its currency? 1 hour ago
Sudhir Sitapati resigns as Godrej Consumer Products MD & CEO, Aasif Malbari to take over 1 week ago
Kunal Pradhan to take over as Hindustan Times Editor-in-Chief 5 days ago
Vineet Jain named COO of Reliance Retail’s Fashion & Lifestyle Business 4 days ago
Ashwini Ramakrishnan joins Levi Strauss & Co. as Brand Lead – India 4 days ago
The AI knows why you saw the ad. What about the advertiser? 4 days ago