patchy-consumption

Dip in profits, patchy consumption: Is India’s ad market under fresh strain?

Dip in profits, patchy consumption: Is India’s ad market under fresh strain??blur=25

Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing

Kanchan Srivastava Jan 27, 2026 8:43 AM