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UNIFIED MEDIA MEASUREMENT?blur=25

Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM

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Each bus shelter is equipped with L-shaped digital screens featuring a 125 sq. ft. display area

e4m Staff Jan 27, 2025 6:07 PM