newton-consulting-india

The Power of Teasers: Building a launch narrative that leaves them wanting more

Smita Khanna Kithania, Newton Consulting India?blur=25

Guest Column: Smita Khanna Kithania, COO, Newton Consulting India, writes on how the impact of teaser ads is amplified because the curiosity has already built emotional investment

Smita Khanna Kithania Oct 7, 2025 2:53 PM

Adapt to the changing tides without losing your voice: Smita Khanna

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Khanna, chief operating officer, Newton Consulting India, talks about breaking stereotypes and how her multi-cultural upbringing has shaped her

Shrabasti Mallik Mar 20, 2023 10:48 AM