movie-marketing

Good films and re-releases scripting blockbuster ad revenue story for South theatres?

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While spikes in footfall for blockbusters are increasing brand interest and revenue growth, consistency of good content remains a major hurdle in attracting advertisers

Jagruti Verma Nov 21, 2024 9:10 AM

The big picture: How digital platforms 'Reel-ed' in movie marketing in Covid times

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Social media is becoming the first place for spotting a new movie trailer and an unbiased source of information from release to performance

Mansi Sharma Sep 10, 2021 8:19 AM

Coronavirus bears down on Bollywood with no ticket sales & hiked marketing budgets

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Bleak times lie ahead for the Hindi film industry in this quarter as Covid-19 outbreak decimates footfalls to the theatres

Tasmayee Laha Roy & Shreshtha Verma Mar 18, 2020 8:12 AM

The true future of brand placement lies beyond the film: Harikrishnan Pillai

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Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020

Shreshtha Verma Jan 14, 2020 8:39 AM