Sairam Ranganathan, Head of Commerce for WPP Media India, and Ritika Taneja, Sr. Vice president, E-commerce, WPP Media, talk about WPP Media’s latest playbook

Pooja Yadav Nov 26, 2025 9:21 AM

Industry observers say the shift is more of an outcome of changing reality and an evolution as the middle-class dream has not faded but has just gone digital 

Aryendra Khan Nov 8, 2025 9:37 AM

57% of India’s internet users are in rural and tier-2+ cities, yet ad targeting and content curation still favor metros and English speakers due to AI biases, said the report

e4m Staff Apr 8, 2025 4:58 PM