Mitali Maheshwari, CMO, Starbucks India, spoke to e4m on the evolution of marketing, experience and influencer strategy

Chehneet Kaur Apr 29, 2026 9:12 AM

Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to drive relatability and trust

Sunidhi Vijay Mar 26, 2026 8:47 AM

The report delves deep into 'friendship recession' and its factors

e4m Staff Aug 5, 2025 8:41 AM