With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle

Sunidhi Vijay Nov 24, 2025 9:20 AM

With FMCG, beauty and skincare brands emerging as big adopters of AR, marketing experts share how tech is accelerating customer engagement 

Sunidhi Vijay Apr 30, 2025 8:34 AM

Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets

Ashiish V Patil Sep 9, 2024 8:50 AM