Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes

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The new season will be hosted by Bharti Singh

e4m Staff Jan 17, 2025 2:53 PM

Pavithra KR, Revenue Head at Colors (Viacom18), expresses her optimism for the festive season, forecasting a 30-40% revenue growth for the channel

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