Nykaaland’s third edition showcased 60+ global and Indian beauty brands, with K-Beauty taking center stage at the three-day event in Delhi, co-produced by Nykaa and BookMyShow Live

e4m Staff Nov 10, 2025 8:35 AM

Ad spends on campaigns tied to Squid Game and other K-content are expected to exceed ₹500 crore, showcasing how brands are capitalizing on this cultural phenomenon

Shantanu David Jan 3, 2025 9:05 AM

As part of the association, Athiya will represent Laneige's line of skincare products

exchange4media Staff May 2, 2023 2:14 PM