ketan-k-bharati

The death of discovery: Why AI is compressing consumer decisions

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Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search

Ketan K Bharati 2 hours ago

When attention fades, trust wins: Sachin and India’s most enduring marketing asset

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Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati writes on how Sachin Tendulkar remains India’s strongest trust brand, where credibility outweighs visibility

Ketan K Bharati Apr 24, 2026 6:23 PM