joseph-vijay

The politics of branding: How Joseph Vijay is engineering a new visual identity

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Guest Column: M. Gautham Machaiah, a senior media professional, shares how political leaders are no longer judged only by speeches or policies, they are carefully packaged as visual brands

M. Gautham Machaiah May 19, 2026 3:44 PM

Thalapathy Vijay’s political entry: What it means for his brand, films and endorsements

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Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand

Pooja Yadav Jan 12, 2026 9:25 AM