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AI Is Ready. The Data Isn’t: Why India’s Marketers Are Rebuilding the Content Engine

AI Is Ready. The Data Isn’t: Why India’s Marketers Are Rebuilding the Content Engine?blur=25

India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.

Brij Pahwa May 26, 2026 5:09 PM