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As IPL 2025 comes to a close, ad slots go premium; rates up 10-15% 

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According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising stands at approx Rs 250 CPM for open targeting

Aditi Gupta May 30, 2025 8:24 AM