integrated-marketing-communication

Is micro drama the next battleground for brands?

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising

Ganapathy Viswanathan Aug 7, 2026 9:17 AM

'Separating advertising from integrated marketing communication is tough today'

PMAR?blur=25

At the unveiling of the Pitch Madison Advertising Report 2023, panellists engaged in a discussion on the topic ‘Are Advertisers undervaluing the role and importance of IMC?’

exchange4media Staff Feb 17, 2023 10:50 AM