As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season

Chehneet Kaur May 14, 2026 8:55 AM

Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how IPL was once key for startup growth, but post-2022 funding slowed, investors grew cautious, and spending tightened

Ganapathy Viswanathan Apr 6, 2026 8:39 AM

For marketers, MS Dhoni’s appeal extends beyond on-field performance, making him a year-round asset in a crowded endorsement space

Shalinee Mishra Apr 4, 2026 8:30 AM

With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door

Aryendra Khan Mar 25, 2026 9:41 AM