india-advertising-industry-trends

Roadstar’s OOH currency ambition hinges on GroupM, Omnicom buy-in

Roadstar's Future as India's OOH Currency Depends on Agency Support?blur=25

With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency

Kanchan Srivastava 2 hours ago