Prior to this, Nisha Krishan was with the Everest Group as Vice President, Marketing and Interactive Experience
e4m Desk Sep 26, 2025 7:35 PM
From impressions to attention, marketers rethink what makes an ad work 5 minutes ago
A insight guide for food brands: The Intangible Ingredient 28 minutes ago
When brand message gets lost in the look: GIVA’s Rakhi campaign sparks debate 1 hour ago
Book review: When a master copywriter finds his voice in poetry 2 hours ago
After 2024 advisory, MIB reiterates anti-drug messaging push on OTT platforms 2 hours ago
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Why brands are learning that not every cultural moment needs a response 3 hours ago
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SEBI’s bond ad curbs get thumbs-up, but finfluencers seek clarity 3 hours ago
YouTube changes how it counts views; videos to register views from first frame 3 days ago
Celebrating Shiprocket's IPO: A decade of e-commerce backbone, by their co-hikers at BII 6 days ago
PwC India ropes in Rahul Tiwari as Associate Director - Strategy and Transformation 3 days ago
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Times Group reorganises businesses, moves BCCL employees to Times Horizon from Sept 1 3 days ago