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At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
The focus will now be on digital-led mediums as consumers are increasingly turning to digital devices to keep themselves entertained, say marketers
Neeta Nair Aug 24, 2020 8:22 AM