geopolitics
From brand safety to budget strategy, marketers navigate a new reality where global uncertainty shapes campaigns as much as consumer data
Anuja Jain Mar 18, 2026 9:25 AM
Abhinav Kumar, Global Chief Marketing Officer of TCS, breaks down the strategy behind the company’s evolution, including high-stakes global marathon sponsorships and executive engagement programs
Ruhail Amin Jun 4, 2025 8:53 AM