geopolitical-impact

US-Iran thaw may lift sentiment, but brands likely to wait for stability

US-Iran thaw may lift sentiment, but brands likely to wait for stability?blur=25

Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger

Kanchan Srivastava Jun 22, 2026 9:14 AM

Supply-side disruptions forcing FMCG marketers to stay agile: Harsh Deep Chhabra

Harsh Deep Chhabra?blur=25

Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions

Imran Fazal May 28, 2026 9:25 AM