geopolitical-impact
INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions
Kanchan Srivastava Aug 18, 2026 8:53 AM
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM