Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how trust is built through consistent customer experiences, while repeated unpredictability leads to doubt over time

Gargi Sarkar Apr 23, 2026 4:12 PM

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares her philosophy about why memes are short-lived by design

Gargi Sarkar Mar 31, 2026 12:17 PM

Guest Column: Gargi Sarkar of RA Brand Consultant on how the “loneliness economy” is reshaping consumer behavior toward connection and belonging

Gargi Sarkar Mar 13, 2026 6:36 PM

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, looks at brands beyond colours, campaigns, and catchlines

Gargi Sarkar Jan 2, 2026 2:00 PM

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how every luxury purchase tells a story

Gargi Sarkar Oct 6, 2025 5:10 PM

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares her insights on why brands today need to build tribes

Gargi Sarkar Sep 1, 2025 11:22 AM

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes on why some brands stay etched in our hearts while others fade away

Gargi Sarkar Aug 8, 2025 12:33 PM

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares on how branding drives business

Gargi Sarkar Jul 11, 2025 11:31 AM