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Tribute to the architect of Indian advertising: Jaideep Gandhi on Piyush Pandey

Jaideep Gandhi remembers Piyush Pandey?blur=25

Jaideep Gandhi, Founder of Another Idea, writes about his experience of knowing, learning from, and working with Piyush Pandey as a valued industry partner

e4m Staff Oct 24, 2025 4:21 PM

Iconic ads by Piyush Pandey: The adman who rewrote India’s advertising story

Tribute to Piyush Pandey: Mastermind of Fevicol, Cadbury, Mile Sur Mera Tumhara?blur=25

From the iconic Fevicol ad to Mile Sur Mera Tumhara, Piyush Pandey’s campaigns are now part of India’s collective memory

Soumya Gawri Oct 24, 2025 10:52 AM