emotional-branding

What POND'S 'Googly Woogly Wooksh' revival teaches us about building timeless brands

POND'S Revives 'Googly Woogly Wooksh' to Reinforce Timeless Branding?blur=25

The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity

e4m Desk Jul 27, 2026 4:18 PM

Brands don't compete for market share anymore. They compete for mental shelf space

Gargi Sarkar | RA Brand Consultant?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition

Gargi Sarkar Jun 23, 2026 2:04 PM