A sweeping consent-first regime is dismantling India’s tracking-driven marketing economy and forcing brands to rebuild their entire digital stack from the ground up

e4m Staff Nov 25, 2025 12:30 PM

MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.

Brij Pahwa Nov 11, 2025 1:55 PM

Email marketing is highly effective in driving customer retention, delivers 3-4x better conversion rates with eComm, BFSI, travel being big investors; industry watchers say the real driver remains ROI

Sunidhi Vijay Sep 22, 2025 8:32 AM

e4m Blog: In this article, let’s explore the key factors driving the growth of email marketing in India, the different email marketing tools, tips for driving growth and more

e4m Desk Sep 25, 2024 12:46 PM

The ministry has recommended use of government email facility or government instant messaging platforms for the communication of confidential and restricted information

exchange4media Staff Feb 19, 2022 8:37 AM