e20-fuel
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles
Ganapathy Viswanathan Jul 23, 2026 8:10 AM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM
Experts believe the government’s reliance on influencers represents a shift from traditional ad spends to narrative-shaping through digital creators