digital-playbook

Beyond Impressions: Why business outcomes now define FMCG’s digital playbook

Why business outcomes now define FMCG’s digital playbook?blur=25

Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this reflects a recalibration within FMCG marketing 

Sunidhi Vijay Feb 17, 2026 8:25 AM