denstu-e4m-report
According to the dentsu–e4m report, as digital’s share of automotive ad budgets rises from 37% to 44%, the sector is signalling a structural shift in how demand is generated, influenced and converted
Anuja Jain Feb 11, 2026 9:02 AM
At 34% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report 2025