delhi-news

Who Owns Search? What the Hindware ruling means for brand & category keyword strategies

Delhi Court Ruling Reshapes Brand Keyword Strategies in India?blur=25

Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration

Anuja Jain Jun 1, 2026 8:59 AM

Delhi HC's Landmark Ruling Disrupts Google's Keyword Auction Model

Delhi HC's Landmark Ruling Disrupts Google's Keyword Auction Model?blur=25

When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock

Anuja Jain May 30, 2026 3:26 PM