creator-economy-challenges

How political expression is becoming an economic risk for creators

Political Expression Poses Economic Risks for Creators in India?blur=25

For creators, political expression is no longer just a matter of personal belief, it is increasingly becoming a business decision with financial consequences

Shalinee Mishra Jul 29, 2026 9:00 AM

Influencer marketing is everywhere. But how much are brands really spending?

Brands Rethink Influencer Marketing Budgets Amid Rising Costs?blur=25

Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends

Shalinee Mishra Jul 2, 2026 9:40 AM