craetivity

Goafest: Agencies now need to function as one integrated agency, says Ajay Kakar

Ajay Kakar?blur=25

Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes

Sunidhi Vijay May 26, 2026 9:09 AM