consumer-shifts

When preparation meets opportunity, that’s when you’re called lucky: Prasanth Kumar

Dr. Annurag Batra, Prasanth Kumar, WPP Media South Asia?blur=25

In a wide-ranging conversation with Dr. Annurag Batra, Prasanth Kumar, CEO of WPP Media South Asia, lays out how consumer shifts, AI acceleration and outcome-driven models are reshaping media services

e4m Staff Apr 29, 2026 9:13 AM