commission-model

With digital set to hit 70% ad spends, will influencer agencies pivot beyond commissions?

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dentsu-e4m Digital Advertising Report 2026 shows that India’s digital industry grew 19% in 2024 to close 2025 at ₹71,621 crore, underlining digital’s dominance over traditional advertising channels

Shalinee Mishra Feb 3, 2026 9:24 AM