celebrity-marketing-strategies
On his 72nd birthday, Kamal Haasan’s five-decade-long distance from brand endorsements offers a unique case study in celebrity brand equity and the power of scarcity
As Akshay Kumar turns 59, his three-decade advertising journey shows how a celebrity can continually reinvent his brand persona
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM