As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?

Aryendra Khan Jul 1, 2026 8:57 AM

Design leads India’s charge with two shortlisted campaigns, while Film Craft contributes three entries ahead of tonight’s awards

Team Impact Jun 23, 2026 12:46 PM

India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today

Raaina Jain Jun 22, 2026 7:23 PM

VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far

e4m Staff Jun 22, 2026 1:44 PM