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Stand-up comic and actor Varun Thakur has been roped in as the host, mentor and ambassador for the project

exchange4media Staff Aug 7, 2019 1:23 PM

Imperial Blue uses mobile to reach newer audiences?blur=25

The brand has tied up with Airtel, Tata Docomo & Uninor to launch Seagram’s Imperial Blue Superhits Movie for the mobile platform

exchange4media Staff Jan 22, 2013 7:28 PM

Olympics 2012: Brands drum up national pride?blur=25

When it comes to the Olympic Games, it’s no longer about brands showing ads on TV or displaying one’s logo in the ad; it’s about ‘engaging’ the consumer

Shree Lahiri Jul 25, 2012 8:33 PM