barnds

Festive ad spends rise as consumer brands bet on resilient demand

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Brands are gearing up for the festive rush with sharper offers, hyper-local campaigns and regional activations, as mass media and digital spends are expected to rise

Kanchan Srivastava 1 hour ago

As Gudi Padwa sheds regional tag, brands eye a key marketing window

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For jewellery marketers particularly, Gudi Padwa has evolved beyond a regional festival into a key commercial opportunity blending tradition, investment behaviour and occasion-led marketing

Sunidhi Vijay Mar 19, 2026 9:34 AM