anoop-manohar

CTV now a key channel for reaching affluent banking consumers: Anoop Manohar, Axis Bank

Anoop Manohar, Axis Bank?blur=25

Anoop Manohar, Chief Marketing Officer, Axis Bank, shares that digital accounts for over 50% of Axis Bank’s marketing mix and is also working on influencer collabs

Sunidhi Vijay Mar 16, 2026 9:28 AM

GenZ values ‘vibes’ and ‘feels,’ so brands should exude warmth: Anoop Manohar, Axis Bank

Anoop Manohar Axis Bank?blur=25

Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age

e4m Staff Sep 6, 2024 8:36 AM

Brand ambassador not the only way to endorse a business: Anoop Manohar

manohar?blur=25

At e4m Pitch BrandTalk, Anoop Manohar, CMO, Axis Bank, sat down for a conversation with Dr. Annurag Batra

e4m Staff Nov 22, 2023 5:35 PM