Kapoor, has decided to move on to pursue independent ventures.

exchange4media Staff Jan 31, 2017 7:11 PM

As part of the campaign, through #TweetAFunnyStory Sony SAB TV will be inviting real life stories for its new show – Khidki

exchange4media Staff Apr 13, 2016 12:51 PM

Beginning mid-December, ‘Lakh Lakh Badhaiyaan’ will reach out to its viewers across cities through tie-ups in print, radio, outdoor, on-ground activation and on-air

exchange4media Staff Dec 3, 2014 3:32 PM

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts

Collin Furtado Aug 12, 2014 8:08 AM

Sneha Rajani made Dy President & Head, MSM Motion Pictures. Nachiket Pantvaidya is Sr Executive VP & Business Head, SET. Anooj Kapoor gets additional responsibilities as Senior EVP & Business Head, Sab TV

exchange4media Staff Feb 6, 2014 8:04 AM

SAB TV's revamped look aims at showcasing a progressive outlook. Around 60% marketing spends are earmarked for TV promotions

Synjini Nandi Jun 24, 2013 8:14 AM

Launches non-fiction property ‘Safar filmy comedy ka’; it goes on air from Jan 27

Synjini Nandi Jan 23, 2013 6:33 PM

Post DAS, SAB has jumped from 130 GRPs to 157 GRPs. As more cities get digitised, we will definitely gain from it, shares the EVP & Biz Head of SAB TV

Synjini Nandi Jan 15, 2013 6:29 PM

‘Hum Aapke Hain In laws’ and ‘Tota weds Maina’ are weekday fiction based shows in the comedy genre. The shows go on air from January 14, 2013

exchange4media Staff Jan 7, 2013 6:14 PM

Conceptualised by Everest, the ‘Sab Ka Waqt Aata Hai’ campaign humorously celebrates the comeuppance a bullying character receives

exchange4media Staff Nov 8, 2012 6:33 PM

‘I Luv My India’ is the latest light hearted comedy show from the SAB TV stable. The channel has spent 5% of the total budget on marketing the show

Suraj Ramnath Feb 8, 2012 8:32 AM

‘Luv 4 India’ is a Facebook app where people tag themselves on the Indian Tricolour. As more people get involved, the app unfurls to form the Indian flag

exchange4media Staff Jan 30, 2012 11:22 PM

Continuing with its strategy of airing lighthearted, family shows, SAB TV will be launching two new shows on November 28, 2011 – ‘Chidiyaghar’ and ‘RK Laxman Ki Duniya’.

Suraj Ramnath Nov 18, 2011 8:04 AM

Starting November 5, 2011, SAB TV will add fresh comedy entertainment with the launch of ‘SAB Ka Evening Show’ that will feature a one-and-a-half-hour long Maha-episode of family comedy every Saturday from 9 pm onwards.

Suraj Ramnath Nov 1, 2011 9:10 AM

SAB TV has rolled out a new brand campaign to further reinforce its positioning as a family comedy entertainment channel and its brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’.

exchange4media Staff Jul 12, 2011 8:27 AM

In an attempt to grow its GRPs further, SAB is geared to increase content hours to six days a week beginning June 2011, and also invest in reach to achieve 200+ GRPs in the next fiscal year.

Fatema Rajkotwala Feb 17, 2011 7:14 AM

SAB TV is seeking to extend its prime time band and is all set to introduce two new shows ‘Ring Wrong Ring’ and ‘Gili Gili Gappa’ at 7.30 pm by mid-December 2010. In keeping with its family entertainment channel proposition, the shows target mostly younger viewers with, what the channel calls, ‘magic comedy’.

exchange4media Staff Dec 8, 2010 7:59 AM

Multi Screen Media's movie channel Max has refreshed its brand positioning of ‘Deewana Bana De’ to celebrate 11th anniversary. MSM's second Hindi GEC Sab too has also launched a campaign ‘Ab Bache Bache ko Pata Hai ki Asli Mazaa Sab Ke Sath Aata Hai’ to re-emphasise its positioning.

Khushboo Tanna Oct 22, 2010 8:45 AM