Sony SAB partners with Twitter India to create mini TV series through #TweetaFunnyStory?blur=25

As part of the campaign, through #TweetAFunnyStory Sony SAB TV will be inviting real life stories for its new show – Khidki

exchange4media Staff Apr 13, 2016 12:51 PM

Sony Pal launches Luka Chupi with Juhi and Lakh Lakh Badhaaiyaan?blur=25

Beginning mid-December, ‘Lakh Lakh Badhaiyaan’ will reach out to its viewers across cities through tie-ups in print, radio, outdoor, on-ground activation and on-air

exchange4media Staff Dec 3, 2014 3:32 PM

Facebook vs TV: Slow and steady wins ad spends??blur=25

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts

Collin Furtado Aug 12, 2014 8:08 AM

Senior management restructuring at MSM?blur=25

Sneha Rajani made Dy President & Head, MSM Motion Pictures. Nachiket Pantvaidya is Sr Executive VP & Business Head, SET. Anooj Kapoor gets additional responsibilities as Senior EVP & Business Head, Sab TV

exchange4media Staff Feb 6, 2014 8:04 AM

SAB TV fortifies brand positioning with new look?blur=25

SAB TV's revamped look aims at showcasing a progressive outlook. Around 60% marketing spends are earmarked for TV promotions

Synjini Nandi Jun 24, 2013 8:14 AM

SAB TV to pay tribute to comedy in Indian cinema?blur=25

Launches non-fiction property ‘Safar filmy comedy ka’; it goes on air from Jan 27

Synjini Nandi Jan 23, 2013 6:33 PM

Digitisation will be beneficial to us: Anooj Kapoor?blur=25

Post DAS, SAB has jumped from 130 GRPs to 157 GRPs. As more cities get digitised, we will definitely gain from it, shares the EVP & Biz Head of SAB TV

Synjini Nandi Jan 15, 2013 6:29 PM

SAB banks on fiction to beef up 10PM-11PM slot?blur=25

‘Hum Aapke Hain In laws’ and ‘Tota weds Maina’ are weekday fiction based shows in the comedy genre. The shows go on air from January 14, 2013

exchange4media Staff Jan 7, 2013 6:14 PM

SAB launches new phase of its brand campaign?blur=25

Conceptualised by Everest, the ‘Sab Ka Waqt Aata Hai’ campaign humorously celebrates the comeuppance a bullying character receives

exchange4media Staff Nov 8, 2012 6:33 PM

SAB whips up patriotism with comedy in new show?blur=25

‘I Luv My India’ is the latest light hearted comedy show from the SAB TV stable. The channel has spent 5% of the total budget on marketing the show

Suraj Ramnath Feb 8, 2012 8:32 AM

SAB TV taps digital for ‘Luv 4 India’ campaign?blur=25

‘Luv 4 India’ is a Facebook app where people tag themselves on the Indian Tricolour. As more people get involved, the app unfurls to form the Indian flag

exchange4media Staff Jan 30, 2012 11:22 PM

SAB continues in its light-hearted vein; 2 new shows to go on air?blur=25

Continuing with its strategy of airing lighthearted, family shows, SAB TV will be launching two new shows on November 28, 2011 – ‘Chidiyaghar’ and ‘RK Laxman Ki Duniya’.

Suraj Ramnath Nov 18, 2011 8:04 AM

SAB TV launches ‘SAB Ka Evening Shows’?blur=25

Starting November 5, 2011, SAB TV will add fresh comedy entertainment with the launch of ‘SAB Ka Evening Show’ that will feature a one-and-a-half-hour long Maha-episode of family comedy every Saturday from 9 pm onwards.

Suraj Ramnath Nov 1, 2011 9:10 AM

SAB TV reinforces ‘Mazaa’ quotient with new brand campaign?blur=25

SAB TV has rolled out a new brand campaign to further reinforce its positioning as a family comedy entertainment channel and its brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’.

exchange4media Staff Jul 12, 2011 8:27 AM

SAB eyes 200 GRPs?blur=25

In an attempt to grow its GRPs further, SAB is geared to increase content hours to six days a week beginning June 2011, and also invest in reach to achieve 200+ GRPs in the next fiscal year.

Fatema Rajkotwala Feb 17, 2011 7:14 AM

SAB seeks to create some ‘magic’ in its prime time band?blur=25

SAB TV is seeking to extend its prime time band and is all set to introduce two new shows ‘Ring Wrong Ring’ and ‘Gili Gili Gappa’ at 7.30 pm by mid-December 2010. In keeping with its family entertainment channel proposition, the shows target mostly younger viewers with, what the channel calls, ‘magic comedy’.

exchange4media Staff Dec 8, 2010 7:59 AM

MSM channels Max and Sab refresh brand promise; launch new campaigns?blur=25

Multi Screen Media's movie channel Max has refreshed its brand positioning of ‘Deewana Bana De’ to celebrate 11th anniversary. MSM's second Hindi GEC Sab too has also launched a campaign ‘Ab Bache Bache ko Pata Hai ki Asli Mazaa Sab Ke Sath Aata Hai’ to re-emphasise its positioning.

Khushboo Tanna Oct 22, 2010 8:45 AM