Appeal for brands is straightforward. Unlike human creators, AI influencers do not require travel schedules, photoshoots, availability conflicts or reputation management for personal controversies

Shalinee Mishra Jun 3, 2026 9:15 AM

Although AI has been widely adopted in beauty, fashion, e-commerce and consumer tech, marketers now say they aim to move beyond conventional festive-season marketing—albeit with safeguards

Shalinee Mishra and Pooja Yadav Sep 16, 2025 9:34 AM

While some experts see the trend as the future, others fear it could undermine human connection that traditional influencers offer

Shalinee Mishra Oct 16, 2024 9:12 AM