ai-driven-search

e4m × Techmagnate roundtable: Marketers rethink visibility in the AI era

e4m × Techmagnate roundtable: Marketers rethink visibility in the AI era?blur=25

As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion

e4m Staff Aug 11, 2026 5:50 PM

AI-driven search disrupts education marketing: Sector staring at 50–60% rise in ad costs?

education sector?blur=25

This year’s admission cycle has already seen CPCs & CPLs climb 20–25%. Experts warn the combination of Gemini’s AI features and recurring seasonal surges could push education ad costs further

Sunidhi Vijay and Anuja Jain Sep 11, 2025 9:17 AM