advertising-budget-shift
Brands Shift Budgets to Female Comedy Creators for Higher Engagement?blur=25

Female comedians are expanding their brand partnerships beyond traditional categories, as advertisers tap their storytelling skills, audience connect and growing appeal across sectors

Shalinee Mishra 1 hour ago

Understanding the Minimalism Trend in Indian Advertising?blur=25

From CRED's un-ad legacy to AI-sharpened workflows: agencies are working out whether stripped-down creative is craft, or a costume for compromise

Aryendra Khan Sep 23, 2026 9:24 AM

India's TV Industry Faces Uncertainty Without Ratings Ahead of Festive Season?blur=25

Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter

M. Gautham Machaiah Aug 12, 2026 1:50 PM