Recap: The Week That Was

We list a few important stories that you may have missed in the week gone by

e4m by exchange4media Staff
Published: Mar 3, 2018 8:53 AM  | 1 min read

The past week has seen some interesting events, the passing of Bollywood icon Sridevi sent shock waves through the industry and threw the media in a frenzy, with some saying it brought out the very worst of Indian reporting. The festival of Holi served as a creative catalyst for many brands as they engaged consumers with special offers to set the festive mood. This week also brought to the forefront the infamous Nirav Modi scam and its effects on those who endorsed the brand. Also this week, Reed Hastings, CEO of Netflix laid out his plans and vision for the company’s future in India, and Dentsu Impact appointed Aditya Kilpady as its National Planning Director.

http://www.exchange4media.com/marketing/sridevis-death-should-brands-skip-news-channels-that-sensationalise-content_88677.html

http://www.exchange4media.com/advertising/brands-in-holi-day-mood_88671.html

http://www.exchange4media.com/digital/next-100-million-subscribers-for-the-company-will-come-from-india-reed-hastings-ceo-netflix_88644.html


http://www.exchange4media.com/marketing/dentsu-impact-welcomes-aditya-kilpady-as-national-planning-director_88669.html

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Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Published: Nov 26, 2022 7:41 AM  | 1 min read
recap

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week. 

 

New data protection bill draft: Tough times ahead

https://www.exchange4media.com/digital-news/new-data-protection-bill-draft-tough-times-ahead-for-digital-marketers-123898.html

 

NTO amendments: TRAI wants broadcasters to include sports, GE channels in bouquets

https://www.exchange4media.com/media-tv-news/nto-amendments-trai-wants-broadcasters-to-include-sports-ge-channels-in-bouquets-123869.html

 

NTO 2.0 amendment: Beginning of a new friendship between TRAI & broadcasters?

https://www.exchange4media.com/media-tv-news/nto-amendment-beginning-of-a-new-friendship-between-trai-broadcasters-123842.html

 

FTX bust: Lean times ahead for crypto ad budgets?

https://www.exchange4media.com/digital-news/ftx-bust-lean-times-ahead-for-crypto-ad-budgets-123798.html

 

India is a strong market both in terms of talent and business performance: Toby Jenner

https://www.exchange4media.com/advertising-news/india-is-a-strong-market-both-in-terms-of-talent-and-business-performance-toby-jenner-123776.html

 

 

Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Published: Nov 11, 2022 4:23 PM  | 1 min read
recap

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week. 

 

 

We look forward to explaining how we work with publishers: Google on e4m story

https://www.exchange4media.com/digital-news/we-look-forward-to-explaining-how-we-work-with-publishers-google-on-e4m-story-123588.html

 

 

Google’s good growth rekindles publishers’ demand for higher share in ad revenue

https://www.exchange4media.com/digital-news/googles-growth-jump-rekindles-publishers-demand-for-higher-share-in-ad-revenue-123556.html

 

 

‘We are driven by our Global CEO's vision to be the world's most-wanted media agency’

https://www.exchange4media.com/advertising-news/we-are-driven-by-our-global-ceos-vision-to-be-worlds-most-wanted-media-agency-123536.html

 

 

Is ad waste in connected TV making brands wary?

https://www.exchange4media.com/digital-news/is-ad-waste-in-connected-tv-making-brands-wary-123516.html

 

 

Landing pages for news: Red flag for brands?

https://www.exchange4media.com/media-tv-news/landing-pages-for-news-red-flags-for-brands-123484.html