Recap: The Week That Was

The week that has gone by turned out to be quite eventful, thanks to the Lok Sabha general election process kicking off, the ongoing Indian Premier League and several key people movements in the advertising and marketing industry. 

We carried several stories and interviews about brands associating with IPL. With regards to the elections, some interesting reads include the Twitter data and how OTT players were placed in poll-related coverage. 

Among the big appointments were CEAT naming Amit Tolani as Vice President-Marketing, Indigo Consulting roping in Nishith Srivastava as National Head of Strategy and Kross Pictures India appointing Chhitra Subramaniam as SVP- Creative & Production

Read some of these stories once more:

Elections 2019: Twitter records 45.6 million tweets in a month from March 11
https://www.exchange4media.com/election-news/elections-2019-twitter-records-456-million-tweets-in-a-month-from-march-11-96036.html

Here's how OTT players are covering elections
https://www.exchange4media.com/digital-news/heres-how-ott-players-are-covering-elections-96011.html

Indigo Consulting names Nishith Srivastava as National Head of Strategy
https://www.exchange4media.com/announcements-news/indigo-consulting-names-nishith-srivastava-as-national-head-of-strategy-96024.html

Kross Pictures India appoints Chhitra Subramaniam as SVP- Creative & Production
https://www.exchange4media.com/announcements-news/kross-pictures-india-appoints-chhitra-subramaniam-as-svp-creative-production-95998.html

Dentsu Aegis Network India launches DAN Programmatic; appoints Gautam Mehra as CEO
https://www.exchange4media.com/announcements-news/dentsu-aegis-network-india-launches-dan-programmatic-appoints-gautam-mehra-as-ceo-95991.html

Hotstar appoints Ankit Desai as VP-Digital Sales Strategy
https://www.exchange4media.com/announcements-news/hotstar-appoints-ankit-desai-as-vp-digital-sales-strategy-95990.html

iProspect India appoints Tushar Parab as AVP – Paid Media
https://www.exchange4media.com/announcements-news/iprospect-india-appoints-tushar-parab-as-avp-paid-media-95950.html
 

Dentsu Aegis Network puts in new leadership for Happy mcgarrybowen
https://www.exchange4media.com/announcements-news/dentsu-aegis-network-puts-in-new-leadership-for-happy-mcgarrybowen-95948.html

CEAT appoints Amit Tolani as Vice President-Marketing
https://www.exchange4media.com/announcements-news/ceat-appoints-amit-tolani-as-vice-president-marketing-95933.html

Accenture acquires Spanish brand communications agency Shackleton
https://www.exchange4media.com/announcements-news/accenture-acquires-spanish-brand-communications-agency-shackleton-95947.html

Lowe Lintas to handle creative mandate of Medlife.com
https://www.exchange4media.com/announcements-news/lowe-lintas-to-handle-creative-mandate-of-medlifecom-95993.html

BARC Week 13: Dangal takes the top spot followed by Star Sports 1 Hindi across genres
https://www.exchange4media.com/media-tv-news/barc-week-13-dangal-takes-the-top-spot-followed-by-star-sports-1-hindi-across-genres-95925.html

VOOT launches VOOT Studios, a content tech solution for advertisers
https://www.exchange4media.com/marketing-news/voot-launches-voot-studios-a-content-tech-solution-for-advertisers-95910.html