Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Published: Aug 20, 2022 7:52 AM  | 1 min read
recap

The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week. 



‘BARC ratings are credible. Cross-media measurement to be rolled out next year’

https://www.exchange4media.com/advertising-news/barc-ratings-are-credible-cross-media-measurement-to-be-rolled-out-next-year-121947.html



Inflation not a damper: FMCG players won't cut down AdEx

https://www.exchange4media.com/marketing-news/inflation-not-a-damper-fmcg-players-wont-cut-down-on-adex-121925.html

Mindshare’s Joseph Maceda shares four principles for brands to stand out on digital map

https://www.exchange4media.com/digital-news/mindshares-joseph-maceda-shares-four-principles-for-brands-to-stand-out-on-digital-map-121905.html



Creativity solves the complexity of the evolving tech-led world: WPP’s David Dahan

https://www.exchange4media.com/digital-news/creativity-solves-the-complexity-of-the-evolving-tech-led-world-wpps-david-dahan-121877.html





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