The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
‘BARC ratings are credible. Cross-media measurement to be rolled out next year’
Inflation not a damper: FMCG players won't cut down AdEx
Mindshare’s Joseph Maceda shares four principles for brands to stand out on digital map
Creativity solves the complexity of the evolving tech-led world: WPP’s David Dahan
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advertising India, digital advertising India, media advertising India)
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