Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Updated: Jan 25, 2020 9:24 AM

The week bygone was filled with many crucial moments from the world of advertising, marketing, digital and broadcasting. In our weekly recap, we bring to you a quick upshot of the key events.
This week, the Dentsu Aegis Network and Exchange4media Digital Advertising Report was unveiled on January 23, 2020, at The Lalit, Delhi. The launch of the report was followed by a conference featuring some of the most eminent names in the industry. Read the report here.

Frontier Technologies, an Adfactors PR initiative to address emerging tech sectors, has been launched this week.

Zomato and Uber made news this week after the former acquired Uber Eats in an all-stock transaction.

Some important people movements also happened last week.

Avinash Pant has been appointed as Marketing Director of Facebook India after his stint with Red Bull as India Marketing Director.

Sambit Mohanty joined McCann as the Head of Creative, South. Previously, he was the National Creative Director at JWT Delhi.

Vikram Tanna stepped down from Discovery as Head of Advertising Sales & Business Head of Regional Clusters, South Asia.

Ketan Desai has been elevated as COO at Grey Group India. Before the promotion, Desai was Grey Group President North and West.

Leo Burnett strengthened its Mumbai account management team with senior appointments -- Ashima Mehra as Senior Vice President, Maninder Bali as Senior Vice President and Sarina Baretto as Vice President.

Ruchin Khanduja stepped down as Head of Marketing & Digital, Hindware, Evok.

Sangeetha Aiyer joined NBC Universal India as Head of Marketing after her stint at Network18 in the same role.

There were also key appointments and departures in the Publicis Groupe. It was announced that Amaresh Godbole will step down as the CEO of Digitas India. He will be joining Google.
Haider Ali Amir stepped down as Head of Publicis Groupe’s Content Factory.

Publicis announced Neeraj Bassi’s departure from the company as India’s Chief Strategy Officer.

Sanju Menon has been named as the Chief Operating Officer of Publicis Ambience and Publicis Beehive.

There was some key mandate news this week. Dabur has called for a media pitch worth Rs 500 to Rs 600 crore. Starcom is the incumbent agency.
White River Media won the digital mandate for Times Network English Entertainment Cluster.

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