The Mavericks wins PR mandate of Italian coffee brand Lavazza in India

Reputation Advisory will manage the overall reputation of the brand with an integrated communications approach, including traditional media outreach and influencer engagement

e4m by exchange4media Staff
Updated: Jan 16, 2020 5:55 PM
The Mavericks and Lavazza

The Mavericks India has won the national PR mandate of the Italian coffee brand, Lavazza, in India. With a history of over 120 years, Lavazza is known for its strong brand values and sustainability projects globally.

The company has had its presence in India since 2007 with the acquisition of Fresh & Honest Cafe Limited. Headquartered in Chennai, India, Lavazza India has a presence in the retail branded coffee, café products as well as in the coffee machines segment and has become a leading player in the country.

On its collaboration with The Mavericks, Rachna Anbumani, Vice-President, Lavazza India said, “We are extremely delighted to bring a young agency such as The Mavericks on board to manage the brand’s reputation in India. The creative ideas they’ve been able to bring to the table is going to help us target our B2B and B2C audiences differently. We believe that PR is one of the most important tools in building reputation for Brand Lavazza and we are delighted to have partnered with the best minds in the industry.

“We are looking forward to a great partnership with The Mavericks and are eager to kickstart some unique campaigns that will help communicate our purpose as a brand”, she added.

On winning the Lavazza mandate, Chetan Mahajan, Founder & CEO, The Mavericks said, “This win is testimony to the kind of campaigns we’ve been able to build for some of our clients in the last 18 months, since our inception in May 2018. We align well with what Lavazza stands for as a brand; as said by Emilio Lavazza - It's about doing business with your heart, and we couldn’t agree more. We’re absolutely thrilled at the opportunity we have at hand, to elevate coffee, not just as a beverage, but as an experience.”

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