Sanjay Sharma joins Prius Communications as Director – PR

Sharma has earlier held senior communications roles with Indian Airlines/Air India, Dalmia Group, Jindal Group, Birla Group, The Hindustan Times Group, and ITV Network

by e4m Staff
Published: May 21, 2026 1:08 PM | 2 min read

Prius Communications has appointed Sanjay Sharma as Director of Public Relations, overseeing strategic PR initiatives for its Prius Brand and Business Partners and Prius Healthcare divisions.
Sharma brings over 30 years of experience in advertising, corporate communications, marketing, brand management, media relations, and journalism, having held senior roles in various prominent organizations.
In his new position, Sharma aims to enhance credibility and stakeholder engagement, emphasizing the importance of meaningful communication in today's landscape.
Baldev Raj, Founder & CEO of Prius Brand and Business Partners, expressed confidence that Sharma's expertise will strengthen the leadership team and contribute to the company's growth and client value.

Prius Communications has appointed Sanjay Sharma as Director – PR.

Sharma will oversee strategic public relations mandates across the group’s two key verticals — Prius Brand and Business Partners and Prius Healthcare.

He brings with him over three decades of experience across advertising, corporate communications, marketing communications, brand management, media relations, and journalism.

Sharma has held senior leadership and communications roles across several organisations, including Indian Airlines/Air India, Dalmia Group, Jindal Group, Birla Group, The Hindustan Times Group, and ITV Network.

Speaking on his new role, Sanjay Sharma said, “I am pleased to join Prius Communications at an important stage of its growth journey. Communication today is not only about visibility, but about building credibility, trust, and meaningful engagement with stakeholders. Prius has built strong capabilities across healthcare, corporate reputation, and brand communications, and I look forward to contributing to its continued growth and impact.”

Baldev Raj, Founder & CEO, Prius Brand and Business Partners, flagship of Prius Communications, and Chairman, Public Relation Council of India – Delhi Chapter, said, “We are delighted to welcome Sanjay Sharma to Prius Communications. His vast experience, deep media understanding, and strategic PR expertise will further strengthen our leadership team. As we continue to expand Prius Brand and Business Partners and Prius Healthcare, his guidance and counsel will add immense value to our clients, teams, and long-term growth vision.”