‘e4m has been a catalyst in bringing the industry's best practices on a common platform’
Neeta Linz, Deputy General Manager at LG Electronics, India, shares her views on the recognition and trends that kept 2019 buzzing in the communication and PR industry
Neeta Linz, Deputy General Manager at LG Electronics, India, was among the 40 people shortlisted in the first batch of the elite “e4m PR & Corporate Communication 40 under 40” list. A young and dynamic communications professional, Linz has a strong PR and communication background.
She believes that recognitions like these help the unseen and unheard professionals be identified in the industry who are not in the limelight.
Edited excerpts from an interaction with exchange4media:
How do you feel being part of the elite list?
It is an absolute privilege to be a part of this list. exchange4media has been a catalyst in bringing the industry’s best practices on a common platform.
What were the trends that kept 2019 buzzing in the communication industry?
It has been very dynamic. The key trends of 2019 were:
Increase in influencer base: Digital is the buzz word and we have seen expansion of influencer base across verticals e.g technology, lifestyle and food.
Increased number of micro influencers: Not only macro influencers but we have seen micro influencers base expanding as people are looking for real-time reviews before deciding to purchase a product.
Increased digital footprints of traditional media houses: Newspapers are still a significant part of the daily lives of people. However, media houses have acknowledged the growing base of digital medium. We have seen many print journalist increasing their focus for generating online content.
Regional PR is critical for product success: After national launch regional chapters are very important to build curiosity.
How will this recognition by e4m add value to your profile and the communications industry at large?
This will bring in pride to the people who are generally behind the camera and try their best to translate the brand vision statement into effective PR strategy. This is a motivation for all of us and I am sure we will create new benchmarks.
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